Notes on listings,
creative, and what sells.
Concrete, checkable ideas from the products and ad accounts we analyze every day — not general marketing advice.
Listing strategy · 8 min
The seven slots, and the job each one has to do
A gallery is an argument in order, not a folder of pictures. Here's what each of the seven slots needs to prove before a shopper scrolls past it.
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Paid creative · 6 min
Benchmarking against the products that already rank
Ad creative gets better fast once you stop guessing at angles and start reading what the products already winning your category keep repeating.
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Benchmarks · 5 min
What a good main image score actually looks like
"Main image" sounds like one decision. It's actually seven or eight smaller ones, most of which are easy to check and easy to get wrong.
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